Use a GoPro Camera to Create Engaging Business Content

Video marketing has emerged as one of the most popular ways for companies and organizations to promote and showcase products, services, and events. But there is no doubt that video production can be costly. So how do you create engaging video content without completely decimating your marketing budget?

Try using a GoPro camera.

GoPro cameras are typically used in the sports and adventure arena to capture pretty cool point-of-view scenes. They’re lightweight and versatile. They’ve been on the market for more than a decade, are easy to use, and have a loyal fan base. Better yet, it’s budget friendly.

First, plan your content. The GoPro is perfect for taking behind-the-scene footage and capturing customer testimonials. Give the customer the experience of seeing parts of your business they would not necessarily see such as all the work that goes into setting up for a sales conference or exhibit.

Here’s some guidelines to get you started.

Choose the right accessories: Depending on your filming needs, consider using accessories such as mounts, tripods, and stabilizers to ensure stable and high-quality footage. GoPro offers a wide range of accessories designed to enhance your filming experience in various environments but you can find comparable versions of those accessories on sites like Amazon that are less pricey.

Before you start filming, ensure your GoPro is fully charged and set to the appropriate settings for your content. Adjust settings such as resolution, frame rate, and field of view based on your preferences and the type of content you’re creating.

Double down on storytelling. Focus on creating a narrative that communicates your message effectively.

Once you know what the story is, you can edit your video in editing software such as Filmora or CapCut. (Adobe also has video editing software but I am not a fan.) Video editing software to refine and enhance your content. Trim footage, add transitions, incorporate music, and apply color correction to create a polished final product that aligns with your brand identity.

After editing, you can then:

Optimize for Distribution: Consider the platforms where you’ll be sharing your business content and optimize it accordingly. Whether you’re posting to social media, your website, or a video sharing platform, ensure your content is formatted correctly and includes relevant metadata such as titles, descriptions, and tags.

Promote Your Content: After publishing your business content, actively promote it to maximize its reach and engagement. Share it across your social media channels, email newsletters, and website to attract viewers and encourage interaction.

Evaluate Performance: Monitor the performance of your business content to gauge its effectiveness and identify areas for improvement. Track metrics such as views, engagement, and conversion rates to measure the impact of your content on your business goals.

Iterate and Improve: Use feedback from your audience and analytics data to iterate on your content strategy and continually improve your future efforts. Experiment with different types of content, filming techniques, and distribution channels to optimize your results over time.